180 Days To A Cookieless Future
With all the changes in the advertising ecosystem, marketers need to ensure they can achieve better business outcomes — now and in the future. LiveRamp can deliver addressable, high-value consumers without cookies and device identifiers across any channel. And you can do it in 180 days or less.
The First 60 Days
Start Small
Audit your existing campaign buying strategy and develop a plan. Start activating against key KPIs without using third-party cookies or device IDs.
Days 61-120
Benchmark and Learn
Set benchmarks by running your cookie and device ID-based campaigns in tandem with LiveRamp’s authenticated solution. Understand how your audience data and campaign performance is evolving.
Days 121-180
Optimize for your KPIs
Implement more advanced authentication strategies that support retargeting and suppression. Optimize your buys and strategies based on your data.
Beyond 180 Days
Celebrate your cookie independence
Congratulations! You’ve stopped your reliance on cookies and device identifiers and entered the renaissance of digital advertising—reaching higher-quality audiences based on authentications. Continue to prove out your investment will stand the test of time by delivering better business outcomes.
Our industry has reached a crossroads where we can move forward with a transparent, privacy-conscious approach to user authentication, or risk the same faults we saw with the cookie. Our advice to clients is to invest in authenticated solutions that will maintain consumer trust moving forward."
Liane Nadeau, SVP, Head of Investments and Precision Media, Digitas North America
About LiveRamp’s Authenticated Identity Infrastructure
LiveRamp’s Authenticated Identity Infrastructure improves consumer transparency, experiences, and privacy. For brands, it powers people-based activation, measurement, frequency capping, suppression, and retargeting without relying on third-party cookies or device identifiers.
